As the 2011 NASCAR Sprint Cup schedule is unveiled, there have been some changes including some tracks hosting one race instead of two. On Tuesday, Phoenix International Raceway announced they will continue to host two annual Sprint Cup races, only with a twist.
As part of the NASCAR’s schedule realignment, Phoenix International Raceway’s SUBWAY Fresh Fit 500 will move from April to February 27 – just one week after NASCAR’s largest event, the Daytona 500. PIR will look to capitalize on the season-opening excitement of Daytona with a new Sunday day-race format, allowing fans to take in the 500 km race in Phoenix with a more traditional local start time of 1 p.m. The SUBWAY Fresh Fit 500 will be televised nationally on FOX.
Phoenix will continue to host the semi-final race in NASCAR’s playoffs – the Chase for the Sprint Cup – on November 13. The Kobalt Tools 500, a race in which fans have come to expect heavy championship implications, also starts at 1 p.m. locally and will be televised nationally on ESPN. NASCAR will conclude its season the following week at Homestead Miami Speedway in Florida.
“Phoenix will be the first and last stop NASCAR makes in the West,” Sperber said. “It’s a great privilege for us to help celebrate the excitement of a new season in February and to help crown season champions as the year winds down with the Chase in November.”
Phoenix International Raceway is one of just 13 NASCAR facilities to be awarded two Sprint Cup weekends in 2011. Past studies conducted by Arizona State University’s W.P. Carey School of Business for PIR have indicated that the economic impact of hosting two NASCAR Sprint Cup weekends annually in Phoenix exceeds $400 million.
“The State of Arizona is well aware of the tremendous economic impact that comes along with hosting a NASCAR weekend in the Valley of the Sun,” Sperber said. “The fact that Phoenix International Raceway has been confirmed to host two Sprint Cup events provides a shot-in-the-arm for our local economy at a time when it’s most needed.”
Phoenix International Raceway will release information about its 2011 NASCAR Nationwide Series, NASCAR Camping World Truck Series and NASCAR K&N Pro Series West events at a later date. NASCAR is expected to release the entire 2011 Sprint Cup Series schedule in coming weeks.

Spring NASCAR race at PIR lengthened to ensure racing under the lights
It will be a whole new race on April 10 when NASCAR visits Phoenix International Raceway for the first evening event of the season – new distance, new pit-stop schedules, new fuel cycles, and a new name. The brand new SUBWAY Fresh Fit 600 will be the longest Sprint Cup event in track history, featuring 63 more laps (100k) of high-octane action at the same affordable cost that NASCAR fans have come to enjoy in the Valley of the Sun.

Arizona Senator John McCain will act as the Grand Marshal for the Checker O’Reilly Auto Parts 500 Presented by Pennzoil NASCAR Sprint Cup Series race at Phoenix International Raceway (PIR) on Sunday, November 15.
